NERF: Hasbro's Play in the Toy Arms Race

27 July 2010, 5:08 am

In the beginning, there was the NERF Ball, a polyurethane foam sphere that could be tossed around the living room without threatening mom's Hummel figurines. It was followed in the 1990s by a line of goofy, plastic NERF launchers that lobbed foam balls and arrows.... Read More »

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